English Questions Essay Example | Topics and Well Written Essays - 1000 words

English Questions - Essay Example We see almost the exact opposite situation in â€Å"The Secret Life of Walter Mitty.† Mitty, the main character, is trying to escape his life, of which his wife is a very disappointing part. He does not even seem to recognize her when she audibly interrupts his airplane daydream. The reader begins to see why Mitty might want to forget his marriage when his interactions with his wife are presented in more detail. She is a bossy woman, who doesn’t seem to understand him at all – or even care about him very much. She commands him to get overshoes, even though he insists he doesn’t need them. And later, when he says he has been thinking, she thinks that he must be sick. It is as if, to Mitty’s wife, he has no life - and no thoughts - apart from her. Two people who are too wrapped up in their own thoughts to care much about the other person are married to each other in Raymond Carver’s â€Å"Cathedral.† The reader begins to wonder how, or why, the main character and his wife ever got together. He is jealous of her friendship with the blind man – so much so that his wife is afraid he will ruin her friend’s visit. She even questions the narrator’s love for her. It seems that she is emotionally more intimate with the blind man than she is her own husband, and this could explain her husband’s jealousy. In this partnership, we do not see one marriage partner trying to dominate the other. Instead, we see two hopeless people living in the same house. They might be married to each other just because they feel like no one else would want to marry them. Or perhaps they feel that it is their civic duty to get married. This same thinking is the reason Ivan Ilych marries his wife in Tolstoy’s story. Ilych is obsessed with doing the right thing, and getting married is one those things that he thinks is right because society tells him it is. Soon, though, Ilych finds out that marriage is not as pleasant as he originally thought it was going to be, so he decides

Persuasive Writing Assignment Essay Example for Free

Persuasive Writing Assignment Essay Rebellion is when one refuses to accept authority. The transition of childhood into adulthood is most often represented by actions of rebellious nature. The average teen is always looking for away to escape conformity. Two pieces of work that express a common theme of rebellion and conformity are, The Catcher in the Rye by J.D. Salinger and the movie Conspiracy Theory starting Mel Gibson and Julia Roberts. Both pieces express this common theme of rebellious and conformity in a society that simply won’t allow it. In the novel The Catcher in the Rye the main character, Holden Caulfield, goes through many hardships in trying to search for his place in society. Holden rebels throughout the whole book against rules, schools, and people that he encountered. An example of Holden’s external conflict with conformity was on his date with Sally. At the end of their date, Holden shares a dream of running away with her to escape the normalcy in everyday society, â€Å"I have about a hundred and eighty bucks in the bank. I can take it out when it opens in the morning, and then I could go down and get this guys car. No kidding. Well stay in these cabin camps and stuff like that till the dough runs out,† (Page 132). How the movie Conspiracy Theory is related to The Catcher in the Rye, is that the movie’s main character Jerry Fletcher is a New York City Taxi driver who is always telling people that a list events trigged in the world are done by Government conspiracies but he never seems to get anywhere with his theories. However one of the conspiracies comes true and the CIA is trying to shut Jerry up before he does anymore damage. Now the reason why these two are connected is because, in both cases each character are trying to achieve being different and don’t want to be tied down by what other people tell them to do. In Jerry’s case he is trying to tell the truth about these theories to the general public and try to raise awareness about it before it’s too late. In Holden’s case, he feels that he needs to escape this sort of normalcy that exists in his society. The example of running away and living in the country has everything to do with conformity. The external conflict that both characters face have to do with making sure they don’t fall into the trap that society has set out of them and to try and achieve the impossible in a impossible world. Both Jerry and Holden always fee that they are being alienated in society and both are trying to find a purpose in life.

The Battle of D-Day :: essays research papers

The Battle of D-Day Introduction I.  Ã‚  Ã‚  Ã‚  Ã‚  What were the events that happened before D-Day? A.  Ã‚  Ã‚  Ã‚  Ã‚  When would the invasion happen? B.  Ã‚  Ã‚  Ã‚  Ã‚  The build up of men, boats, and planes in England. C.  Ã‚  Ã‚  Ã‚  Ã‚  The invasion was postponed. II.  Ã‚  Ã‚  Ã‚  Ã‚  The invasion begins. A.  Ã‚  Ã‚  Ã‚  Ã‚  When and where did the invasion happen? B.  Ã‚  Ã‚  Ã‚  Ã‚  What happened at the five landing sites? C.  Ã‚  Ã‚  Ã‚  Ã‚  What went wrong? III.  Ã‚  Ã‚  Ã‚  Ã‚  The invasion ends. A.  Ã‚  Ã‚  Ã‚  Ã‚  How long did it take? B.  Ã‚  Ã‚  Ã‚  Ã‚  How many men were lost? Conclusion Final Thesis: D-Day was a prominent event in history, and there were many events that happened on and before that day.   Ã‚  Ã‚  Ã‚  Ã‚  Have you ever been a part of something big? Maybe a it was a big game or something very important. Well I will be telling you about the D-Day invasion. All of the people that took part in this invasion had that feeling of being part of something big. This battle marked the being of the end of World War II. D-Day was a prominent event in history, and there were many events that happened on and before that day.   Ã‚  Ã‚  Ã‚  Ã‚  The Allied nations had chosen May 1944 for the invasion. There were problems with making the landing crafts, which forced postponement until June. Eisenhower, on May 17, fixed June 5, as the day for the invasion. Eisenhower and his subordinates decided on a 24-hour delay. This required the recall of ships that had already gone to sea. Then on the morning of June 5, the Ok was given for the invasion to start.   Ã‚  Ã‚  Ã‚  Ã‚  There were five beaches that were going to land on, each with its own code name. The first beach on the right was code named â€Å"Utah†. The second beach from the right was â€Å"Omaha†. â€Å"Gold† was the center beach. The second beach from the left was code named â€Å"Juno†. â€Å"Sword† Beach was the beach farthest on the left.   Ã‚  Ã‚  Ã‚  Ã‚  James Martin Stagg was the chief meteorological adviser to General Dwight D. Eisenhower. Stagg was the head of the committee of meteorologists, who’s job it was to forecast weather conditions in the English Channel during the days and weeks leading up to D-Day. The landing was to be any day between June 5 and 7. The first day of June saw low-laying rain clouds, high winds, and stormy seas, which would disrupt the crossing of the Channel on the morning of June 4. Eisenhower who postponed the invasion do to weather. That night Stagg told Eisenhower that the weather should be ok on the 6th of June. Eisenhower listened to him and the invasion toke place on June 6,1944.   Ã‚  Ã‚  Ã‚  Ã‚  Ã¢â‚¬Å"As it happened, weather did not seriously disrupt the D-Day landings, though the poor conditions had lulled the German defenders into thinking that an Allied

Battle of Tippecanoe Essay -- Military History

The Battle of Tippecanoe Introduction The Battle of Tippecanoe was fought during the early morning hours of November 7, 1811, on a tree-covered knoll just outside of modern day Prophetstown, Indiana. American forces, under the command of William Henry Harrison, were attacked by a band of Indian tribes unified by the Shawnee leader Tecumseh. A relatively minor battle, in comparison to others remembered in American History, this small battle proved to play a significant role in the shaping of the newly formed country. Debatable among historians regarding the constructive effects of the battle against its negative repercussions , its importance is unmistakable. Ultimately, the results of this day would bring to an end any prospect for a United Indian Confederation, and never again would the Native Americans be able to effectively challenge American expansion. History William Henry Harrison, later to become the ninth President of the United States, was a military officer born to a political family. Joining the military at a young age he rose in its ranks under the tutelage of General â€Å"Mad† Anthony Wayne where he served as a lieutenant and Aide-de-Camp during the Battle of Fallen Timbers. The winning of this battle paved the way for the â€Å"peace† signing of the Greenville Treaty. This single treaty ceded most of present day Ohio and pushed many Algonquians from their tribal lands. In less than 15 years time, by Harrison’s efforts, 48 million acres of Native American lands would be lost by cessation. Appointed as Superintendent of the North West Indians and Indiana Territory Governor he was undoubtedly the single most powerful white in the West. Harrison, having higher ambitions then frontier... ... forces to take advantage of situation to shape the battle in his favor. Daring and willing to take calculated risks he was able to effectively negate all of the varying tactics the Indians attempted to employ at him to achieve his victory. References Cleaves, Freeman. Old Tippecanoe: William Henry Harrison and His Time. Port Washington, NY: Kennikat Press, 1969. Eckert, Alan W. A Sorrow in our Heart: The Life of Tecumseh. Broadway, NY: Bantam Books, 1992. Eckert, Alan W. That Dark and Bloody River: Chronicles of the Ohio River Valley. Broadway, NY: Bantam Books, 1995. Jortner, Adam Joseph. The Gods of Prophetstown: The Battle of Tippecanoe and the Holy War for the American Frontier. Oxford, NY: Oxford University Press, 2012. The Complete History of U.S. Wars: Manifest Destiny Wars, Ambrose Video 2004

Principles of Management Assignment Essay

All four managers agreed that there was a difference between managing and leading, which means there is no gap. They all defined managing as process, procedures, task focused and results; compared to leading, which was focus on developing people. The positive benefit is it helps implement new processes the within the Contact Centre at MPI because all levels of management have a clear understanding that leading is people development and managing is a task focus. Key to Staff Motivation The key to staff motivation is similar with all four managers; therefore, no real gaps exist. They all agreed that recognizing individual difference, matching people to jobs, what builds up that employee, asking for staff opinions, being part of the solution and inspire them to buy in to the organization plan. The positive benefit to the Contact Centre is making people feel they are part of the solution. In addition, what they do makes the Contact Centre successful. Management are able to outline the expectation and make everyone accountable for his or her actions. As the managers understand the key to motivate staff, it will help when implementing new procedures and having staffed involved in the implementation at the beginning stages with the Contact Centre. Opinion on Expedition The most efficient way of getting people to do things, for all four managers was to communicate expectations and the understanding of why it is important to complete the request. There was no gap with each level of management, starting from the supervisor, to assistant managers and the department manager. They all agreed that providing direction, communicating, understanding and giving guidance to employees on completing the task. This would be a positive benefit to the managers because they will have staff to perform the daily tasks needed to run a contact centre. As all managers, do not use one specific type of motivation factor to influence and engage staff to work efficiently and effectively within the Contact Centre. Communication When discussing the best way to communicate with staff, all four levels of managers agreed that there are various methods to use and, depending on the situation, figuring out what works best. Between the four people, there is no gap with what they state regarding how to communicate information whether it is formal or informal. They all agreed that using the right tool to convey a message would be by email or in person. Communication is the transfer and understanding the meaning of information. This would be a positive benefit as it is important to keep the lines of communication open between front line staff up to management. This would help with relating feedback to existing performance goals and clear expectations. This includes: Giving specific feedback tied to observable behaviour or measurable results. Channel feedback toward key results areas and things the can do something about. Give feedback as soon as possible. Give positive feedback for improvement, not just results. Focus feedback on performance, not personalities. Speak directly and without judgement and base feedback on accurate and credible information. This positive benefit would help staff motivation and understanding new process and procedures to perform them effectively and efficiently to better help our customers. Responsibility for Change When asked who is responsible for change in an organization all four managers agreed that everyone is responsible for change. No gap exists between the four managers and the current practices. The positive benefit to not having gaps is that all levels of management are setting the tone through management behaviour when implementing any change. From managers to employees, everyone needs to be positive role models because everyone is responsible for change. It helps to know the best way for change is employee’s participation and creation of a climate with a high level of trust. Implementing Change in an Organization There is no gap between all four manages on their view of how they think change is best implemented in an organization. They all agreed that providing a clean timeline, planning, objectives and communicating outcomes  is shared with right group of staff. This has a positive benefit to the organization’s culture, since management realizes that change can be difficult to introduce because employees are often committed to old ways of doing things. In addition, management realize how to deal with employee stress while undergoing change. For the positive benefit to be effective, management realizes they need to communicate clearly, involve the necessary employees, share information and have employee buy in to have change be implement efficiently. Drives Change in Organizations There is not a real gap between all four mangers in what drives change in an organization. All four mangers, agreed there are internal and external factors that drive change in an organization such as: growth, technology, customer, politics, business, employees, and market needs. However, being different levels in management the internal and external forces of change differ in position and chain of command. The positive benefit with different points of view is shared by communicating from the bottom to the top manager. Everyone receives a broader view of the changes effecting the organization from front line supervisor to manager. The changes that effect an organization are structure, people and technology. To have views from different levels of management on how these types of change happens in one department, helps give a better understanding to how to handle the change with staff. This is a positive benefit on implementing any change as all levels of mangers work together to help staff understand and motivate the change fundamentally. Top Three Challenges facing Management and Leadership There exists a gap in the four levels of management on their views of what are the top three most pressing challenges facing management and leadership. The challenges differ with each level of management are as followed: corporate approval, amount of changing adversity in MPI, demographic change in the workplace, creating ownership and accountability in the organization, customer expectations, management change, workload and developing in your owner position and trying to develop other employees. These gaps between all levels of management have a combined result of being both a positive benefit and a negative impact implication for the future organization of MPI. The positive benefit is each level of management focus on a different challenge  that can be developed or changed to help employees and the company. For example the roles of each level of management is different in the Contact Centre so working with challenges facing management and leadership when addressed proactively they benefit the future goals of the organization. As they work together to implement any change or add new procedures, they realize they all have different challenges that effect their role. The negative impact is having these different challenges does not necessary mean that they are working towards the same goal. For example, if implementing any change within the Contact Centre, they do not realize the different challenges with each other. The result is they will have trouble understanding the changes that are required to implement to staff that will affect the future organizational goals.

25 Growth Hacks Your Content Marketing Desperately Needs

25 Growth Hacks Your Content Marketing Desperately Needs Growth hacking is a marketing technique that uses creativity, analytical thinking, and social metrics to sell products and gain exposure, according to Wikipedia. When your product is your content, applying growth hacks to it makes perfect sense. If theres anything you want for your content, its exposure. 25 #GrowthHacks That Will Amplify Your Content Marketing Why Do I Need Growth Hacks For My Content Marketing? One of the things that we have been talking about quite a bit on this blog is a concept that we've come up with called content hacking. It's about learning to get more from your content than just another blog post with the occasional tweet. It's about using your content to drive maximum traffic and lots of attention. It's about getting results, in other words. After all, why else would you be creating content? With that in mind, here are 25 killer ways that you can hack your content marketing, in no particular order. 1. Write Awesome Headlines Headlines matter.  A  lot. You already know this, yet you still write mushy headlines that don't always drive results. Why do you do this? If you needed further proof at just how important a headline is, consider Inbound.org, a site that is about "voting" up content based on the headline. Maybe that isn't how it is supposed to work ideally, but a simple scroll through the homepage and it's easy to see that headlines  are a factor.   Recently, I took some advice from Upworthy.com and started writing a minimum of 25 headlines for every blog post  (we'll talk more about this in a bit) that I write. It hasn't always been easy, but it has paid off well. My headlines are better than before, though I am sure that I still have a long way to go. Write headlines that get people to want your full content even if all they have to go on is that headline. Write Better Headlines With A  Free Headline Analyzer The headline analyzer  will help you: Use headline types that get the most traction for social shares, traffic, and search engine ranking. Make sure you have the right word balance to write readable headlines that command attention. See the best  word and character length for search engines like Google and email subject lines, while also seeing  how your readers will scan your headlines. Try The Free Headline Analyzer Now 2. Make Content More Sharable How easy is it for your readers to share your content? It's not that readers are lazy, but they aren't going to work too hard to share a post; you need to make it easy for them. I'm sure you have a few share buttons, but are you placing sharing options within your post itself? Simple WordPress plugins like and Markerly allow you to make the content in your post shareable with a simple click. These are important triggers that you can use to get your readers sharing content for you. Create beautiful boxes in your blog posts. #ClickToTweet 3. Test Share Button Positions Where are the share buttons on your page? Are they above or below the fold? Believe it or not, but it can make a difference.  AddThis (one of the leading social sharing tools) suggests that social share buttons placed "above the fold" performed the best for most sites. Keep your button near the top of the page: Avoid making your readers scroll to find your sharing button. It is okay to have the button at the top and bottom of the page, but  users will find it easier at the top. Of course, this may not be the case for each site, so it is important to try out a few different arrangements. In some situations, you can even keep them fixed to the side of your blog post. 4. SEO Keywords For Targeting It feels like SEO is becoming a bit less important in the new order of content marketing, but I am not convinced that it shouldn't matter at all. One of the big benefits of choosing keywords is that it keeps you in touch with your audience. You will know what they are searching for, and what is on their mind. I recommend learning how to use Google Adwords to find keywords that work for your audience. Generate a list, and write a post to go with each group of keywords. There are several plugins out there that will keep you honest. WordPress SEO Plugin:  Yoast's plugin is certainly the most popular SEO plugin out there, and it's pretty powerful for being free. It will analyze the content in your post to make sure that it is staying true to your keywords. It is a must-have for every blogger. Scribe:  While it requires a monthly fee, Scribe makes it even easier to analyze your content and make sure that you are staying true to your keywords. I have found it to be the best plugin available for content analysis, and well worth the price of admission. 5. Let Your Content Lead To A Call To Action Every time someone reads your content, you should be leading them to an inevitable call to action. On the blog, we provide a sticky header  that offers our readers all of the helpful guides we've ever written in exchange for a simple email address. This simple header  leads to hundreds of new "leads" each month. It's simple, helpful, and worth including on every post. Neil Patel does a great job of asking for action from his readers at the bottom of every post. There is nothing wrong with asking as long as you are providing value to your readers. 6. Add A Pop-Up. Yes, A Pop-Up. Ok, now let's take it one step further. Maybe you need to make your call to action a little more actionable like this pop-up ad from GrooveHQ. Groove's super-compelling pop-up. Who wouldn't want to grow their business? I know that pop-ups aren't always well-loved, but they do work. It's hard to argue with results. Give the OptinMonster plugin a try, and grab the 'exit intent' add-on while you do. This plugin will only "pop-up" on readers that are already leaving your site. What do you have to lose? You also need to pay close attention to the text on your pop-up. For example, take a look at Groove's language above.  Who doesn't want to grow their business? This is a compelling call to action. Make your call to action something that no one can refuse. 7. Gamify Your Blog Gamification is subject unto itself, but it takes advantage of a key component of growth hacking–the desire to make what we do and what we think, as readers, public.  There is a unique human desire for connectivity and personal sharing that makes sites like Facebook and Twitter work. Why not use this for your own site? Poststat.us, a site that uses Love It Pro to gamify its reading process. One of the ways that we can do this is with a WordPress plugin call Love It Pro. This simple plugin allows visitors to 'vote' on your posts with a simple button. You can track your most loved posts in a sidebar widget, or use them as a way to prioritize them on your homepage. This simple gamification will make your content all the more sticky. 8. Use Your Network For More Than Self-Promotion So often, we think about our blog and social networks as outbound channels–channels for sharing our content with others, but not necessarily connecting with them.  Chris Lema is a blogger who knows better. Lema blogs regularly about the products he loves and people that he respects. He is a well-know force in the WordPress community simply because of his willingness to reach out and give generously.  Jump on Chris's email list, and you will know what I mean. It may not sound like a content marketing growth hack at first, but using your blog to make friends with key players in your industry is a great idea, a great way to make friends, and a method of building referrals and shares. 9. Guest Blogging Yeah yeah yeah, Matt Cutts said that guest blogging is dead. He didn't mean it. At least not really. Guest blogging as a link-building tool is dead, but as a way to build trust and awareness for your personal brand, it is very much alive. Guest blogging is still a powerful method  for promotion and professional networking if you're doing it right. Referral links from guest posts provide consistent traffic and recognition. At , we've had an aggressive guest blogging campaign since launch, and there isn't a day that it doesn't pay off. As you can see, many of our top referrals come from guests posts day in and day out. This doesn't even take into account the 'street credit' that we build by writing on these blogs. Guest blogging is still a classic way to hack your content marketing. 10. Think Beyond The Borders As a blogger, it can be pretty easy to think only in terms of our own blog, but if we were honest with ourselves, we'd see that there is a whole big world out there. Modern content marketers need to think beyond the borders of their blog and take their content elsewhere. Here are a few ideas: Videos on YouTube Podcasts and audio content Udemy course, or Skillshare Slideshow Quora, or other answer sites Forum contributions The thing that we have to keep in mind is that our content is still connected to us and to our own authority, no matter where it's hosted. Building traffic isn't always about the traffic. Sometimes it's about the authority and relationships that we build. That's what makes it a perfect growth  hack. 11. Write Longer Copy Blogger Neil Patel recently published a great post regarding  search rankings and post length  on his blog. In his research, he discovered an "average content length for a web page that ranks in the top 10 results for any keyword on Google has at least 2,000 words." I did my own research and found very similar results. So, what does that mean for you? Well, clearly you need to write more! Source  Quick Sprout No matter how we spin the results, longer copy is rewarded by Google. As pointed out in my own research, content length isn't the only key to success–quality still matters–but you  have to know that the length of your post matters a lot. 12. Write More Headlines, At Least 25 It may sounds like old news, but your headline is one of the most important aspects of your post. If you mess it up, you lose your chance at ever achieving a real content hack. Upworthy.com knows a thing or two about headlines. In their slide deck The Sweet Science Of Virality,  they emphasize the importance of the headline again and again. More importantly, they emphasize the value in writing a minimum of 25 headlines for each post. The full Upworthy presentation is excellent, and definitely worth a look, a bookmark, and possibly even a print out. It's that good. We also break down the results a bit further here, and provide some details on WHY writing more headlines works so well. 13. Shoot For Virality Speaking of Upworthy.com, there is a lot more that we can learn from them. Their entire model is built on the simple idea that they can manufacture virality with the right formula. You may think that it can't be done, but they've come as close to it as anyone, and they've even given us a few of their keys for success. It seems that the key is to be a true connoisseur of human nature. You need to understand how people think. As a blogger, trying to understand what motivates people to share content is an important step in the process.  Upworthy has invested the time in understanding this, and it has allowed them to virtually manufacture viral growth. As content hackers, we should certainly try to do the same. 14. Link To Your Posts From Your Posts We all know that links are a good thing when it comes to the search rankings and the web, and we all want others to link to our content. But what about linking to our own content for a change?  Google rewards this behavior as well, and it is an important step in the blogging process. The trick is to choose key phrases in your new blog post that can be cross-linked to other posts on your blog. For example, if you have written a blog post for the keyword 'write better headlines,' it would make sense to link to that post using a variety of phrases such as 'here's how we write great headlines,' or 'writing better headlines is easy.' As Google indexes your page, it will take into account both the link, and the text that you are using to connect the two posts. The result is better ranking for you. 15. Infographics One of the lessons that many content marketers have been learning lately is that the more time you spend on your content, the more likely you will have a pay-off. The more time you spend on your #content, the more likely you will have a pay-off. #bloggingHard work and effort matter, and this applies to your content. This is something that Moz engineer  Ã‚  Dr. Peter J. Meyers calls big content. Infographics, particularly well-researched ones, can certainly fall into this category. Our recent infographic on content hacking resulted in 10x more shares than our more conventional posts, and it is still bringing in new traffic each day. If the key is better content,  infographics are a fun way to go about it and a relatively easy way to growth hack your content marketing. 16. Offer A Free Course Creating content that you can reuse in multiple different ways is a huge content hack. A great example of this is a blog series that you turn into an ebook or an email autoresponder course. Serious content hackers learn to stretch their content as far as it will go. Udemy.com is a great place to offer your free or paid online course. Online learning is a currently undergoing huge growth, and it's a great place to showcase your reusable content. Sites like Udemy, Google Helpouts,  or Skillshare allow you to create step-by-step courses for your audience. You can choose to give them away for free, or to sell them for a profit. Either way, it's a great way to get more life out of the content that you created, and find new fans who discover you through your course. 17. Tell A Great Story In 2013, Groove did a really brave thing. They shut down their content marketing blog, a blog that was already bringing them 10,000 unique visitors each month. It was both a bold move and, as it turns out, a great idea. Groove decided to shift their story from "generic evergreen content" to the story of their own success. Now Groove is sharing intimate details about their journey to making 500k in revenue each month. It's a bold move, and requires an unprecedented level of transparency. Fortunately though, it has paid off in spades. In the first 5 weeks of the new blog, Groove gained 5,000 new email subscribers! It's hard to argue with results like that. This comes back to some of the things I mentioned about virality: We love connecting to others on an emotional/personal level. Stories and transparency help bridge that gap. A great way to hack your content marketing is to use this natural instinct of people wanting to know and connect in this way to your advantage. 18.  A/B Test Your 'About Us' Page Your 'About Us' page is one of the most visited areas of your website. Unfortunately, it’s often one of the most ignored, especially when it comes to a good call to action. Use some of the advice from this article to create a second version of your About Page and test out your changes with Optimizely, a service that helps you with A/B testing. For some inspiration, take a look at how Copyblogger places an effective call to action right in the middle of their About Us page. You're telling people who you are. Why wouldn't you give them the opportunity to connect now that they've gotten to know you? 19. Get Good At Email Marketing It's 2015, but email is not extinct. Freelance writer Barry Feldman wrote an email marketing mega-post on the entire subject that covers it from top to bottom, but the easy summation of it is this: Email marketing is a tactic that you must get right. Over and over again, it's been proven that email marketing will consistently result in more conversions and more paying customers than social media. It is just that good. At , email marketing is a major part of what we do. We offer several opportunities for readers to join our Content Marketing Update each week. It's an email newsletter that is filled with the most recent content marketing articles from around the web. It is a simple product, but it still brings in hundreds of new signups each week. The bottom line is that email works, and if you aren't using it to the fullest potential, you need to be. It's the classic way to growth hack your content marketing. Recommended Reading:  21+ Easy Ways To Build An Email List That Will Skyrocket By 552% In 1 Year 20.  Share Visuals Buffer looked into their tweets a while back and found they got 150% more clickthroughs when they shared images with their tweets instead of just text alone. But what if you could get even more engagement with your social messages than Buffer? Can you master the #hashtag better than @jimmyfallon? https://t.co/A4SrKpeQPi pic.twitter.com/uJBAhtQFt9 (@) October 27, 2015 When we started researching the best ways to get the most clickthroughs from social media, we started sharing a few GIFs in our tweets. Those  tweets got 22.3% more engagement than our tweets with graphics alone- and 166.6% more clickthroughs. Motion in social media feeds can stop scrollers dead in their tracks. If you're using plain text social messages, think of hacking your networks with images, GIFs, and videos. 21.  Grow Your Google+ Audience Search is now social, and one of the best ways to get noticed on search is to get noticed on Google+, Google's own social network. Many brands have a presence on Google+, but place little priority on the network because they've focused on Facebook or Twitter. Now is the time to change that. The more people that have you in your Google+ circles, the more likely you are to show up in social search, the default setting for Google searches. Weight is put on those in your circles when it comes to the search results on this setting. You want to show up in other's searches? Get in their circles. These days, SEO is all about social connections and great content, so getting as embedded as you can in the Google+ network only makes sense. This is a simple content marketing hack–get more followers on Google+. Get found in Google search. 22.  Promote Your Content On Social Media More Than Once In case you haven't heard, it's ok to promote your content on social media more than once. Networks like Twitter actually require it for true success. One of the easiest ways to grow the number of readers for each post you write is to simply share it more often. If each share results in a few new clicks, the math should take care of itself pretty quickly. At , we not only make this process easy by connecting social media scheduling right to your blogging workflow, we also provide a detailed guide on how to promote your content on social media (more than once). 23.  Autoresponder The Universe Email-based autoresponder courses are an epic content marketing growth hack that you should be using to grow your blog. They're not the same as your regular email newsletter. Instead, they are simple courses that drip content to your readers as soon as they sign up for your email marketing mailing list. They are a great way to drive deeper engagement with your readers, and keep them connected to your brand. Our "6 Free Marketing Tips" autoresponder course is consistently one of our best methods for driving new email addresses to our list. It is a major source of new leads for our product, and (shhh...don't tell) was put together using content that we originally created ages ago. That's right, autoresponder courses are a great way to recycle older content for a new audience. 24.  Make Your Blog Faster Faster? Yes, faster. Back in 2010, Google engineer Matt Cutts announced that Google is now factoring site speed into search rankings. So, it only makes sense that you would make your blog as fast as possible. Credit: Search Engine Journal One of the things that happens with blogs, especially WordPress-driven ones, is that we fill it up with a bunch of crummy plugins and themes that degrade our site's performance slowly over time. It's important that you spend some time reclaiming that speed and improving how you rate on Google. While it can be a bit technical, WPMU DEV has a great guide for speeding up your WordPress blog. Follow it, speed things up, live long and prosper. 25. Promote Your Content Mercilessly One of the biggest mistakes that content marketers make is that they focus more on the content than its promotion. While it is true that great content can "rise to the top," the biggest winners are still the ones that promote themselves the best. The best content marketers aren't the best at making content – they are the best at selling it.There are a ton of ways to growth hack your content marketing, but none of them compare to promoting your content mercilessly, and fighting for each new visit. Don't make the big mistake of assuming that if you write it, they will come. You have to go out and tell people about what you've written. What Content Marketing Growth Hacks Will You Rock? Content hacking is, at its core, all about making your content easy to find, consume, and share. Anything that helps break down barriers to these three foundational concepts is a content hack worth trying. What content hack has worked the best for you?

Economic Value Added Essays

Economic Value Added Essays Economic Value Added Essay Economic Value Added Essay Return on Investment and Economic Value Added This ultimately guides stakeholders to make appropriate decisions based on Information available to them to determine what the organization wants to achieve and how the performance will be measured. Organizations that are large in structure and operations focus has been to ensure shareholders wealth are maximizes which means management, investors and other takeovers require to know the performance of the organization as this will aid them to make appropriate. We will consider the measures put in place both financial and non financial that will enable handlers of organization to have a good evaluation of the performance of the business. 1 Organizational Structures According to Tudor Spencer (2005) who stated that No two organizations are financially managed in an identical way. This is because different organizations have different purpose, operate in different environments, have different histories or Just managed by unique personalities with different references (Tudor Spencer 2005; peg 130). Large organizations are grouped into divisional and non-divisional organizational structures. In dillydallied organization the structure causes a decentralization of decision making process as the central head office creates different divisions managed by divisional managers. This is the opposite in non divisional organization as responsibility for profit lies with the central head office. The divisional manages are given autonomy to determine profit responsibility which falls into an investment, profit or cost centre. Investment centre Investment centers are basically decentralized dollops that a manager of an organization has control and maximum discretion. The manager will determine the level and type of capital investment decision the division will handle, operating decision on product mix, pricing and various production methods for the division. Profit centre Profit centers are divisions that the managers do not have control over investments decision making process In the division. The manager responsibility Is to ensure that profit Is generated from operations on the assets from the head office which the division reports to directly. Cost centre Cost centers are divisions where the managers are only responsible for cost but not profit. 1. 1 Divisional Performance measurement Performance evaluation of dollops can be considered In two aspects;- Return on Economic Value Added (EVA) 1. 12 Return on Investment (ROI) The return on investment (ROI) is a performance measurement mostly used for an investment centre. It is expresses divisional profit as a percentage of the assets employed in the operations of the division. ROI = Net income/lamented capital ROI = [Net income X Sales (Revenue) (Revenue) X Invested capital] ROI= Net refit ratio x Capital turnover The intent of this measure is to evaluate the success of an organization or division by comparing its operating income to its invested capital. The ROI is generally an objective measure used on historic accounting information. This is shown in illustration 1 under Appendix 1 where the return on investment of Company A in Division C is analyses. Advantages of Return on Investment measurement . It can be used to make comparison among divisions with different lines of business and sizes. II. Decisions taken by a division to increase its ROI may increase he overall profitability of the organization. Ill. This measure draws the attention of the divisional manager on the assets employed in the divisions and motivates more investment in assets that an adequate return can be derived on them A division can improve ROI in two ways; The profit margin earned per sales dollar can be increased. The sales revenue generated per dollar of invested capital can be increased (this is known as asset turnover). When a manager is evaluated only on the level of profit with no regard to asset employed the tendency would be to increase assets and therefore increase profit. Interestingly, ROI takes into account size differences across the various divisions. For example, assume the managers of divisions A and B earned $1,000,000 and $800,000 in operating income respectively. An assumed interpretation of these differences in operating income would be that the manager of division A performed better than the manager of division B. This viewpoint may not necessarily be correct because the source of division Ass higher income may be its greater size relative to division B. This problem can be addressed when ROI is used to measure each divisions income relative to the asset base deployed. This standardizes the computation into a ratio while less attention is given to the absolute amount. Limitations of Return on Investment measurement According to Morse, et al, (1996), the main disadvantage of ROI is that it can encourage managers, who are evaluated and rewarded based solely on this measure, to make investment divisions that are in their own best interests, while not being in the best interests of the company as a whole. L. Profit can be manipulated by managers by changing accounting policies or the use of different Judgment as noted that Profit is a matter of opinion, cash flow is a matter of fact II. The use of ROI as performance measure for managers may lead to goal incongruence. Where a divisional manager rejects a potential project although generate a positive net present value (NAP) but ultimately reduces the managers ROI. Ill. The problem with using ROI to reward performance in these situations is that managers are penalized, in terms of financial compensation, for decisions made that lower their ROI while increasing the firms wealth. Accordingly, the managers conduct may lead to companys cost of capital. From the firms perspective this is viewed as dysfunctional decision making. From the managers perspective, the over-reliance on ROI as a performance indicator gives the manager no alternative choice. 1. Economic Value Added (EVA) According to Sahara Kumar (2010), EVA is a measurement of the true economic profit generated by a firm. EVA is also referred to as the financial performance measure that is based on operating income after taxes, the investment in assets required to generate that income, and the cost of the investment in assets (or, weighted average cost of capital). Hansen Owen (1997) referred to the three elements used in calculating EVA as operating income after tax, investment in assets, ND the cost of capital. The formula to measure EVA is: EVA = Operating income after tax (investment in assets x weighted average cost of capital). Use of EVA as a Divisional Performance measure In a decentralized organization, divisions are compared with the central head office. The use of EVA encourages divisional managers to maximize the wealth of their various divisions. The use of EVA would ensure that managers invest only in projects which the returns on the project are above the cost of capital of the organization. The primary strength of EVA is that it provides a measure of wealth reaction that aligns the goals of divisional or plant managers with the goals of the entire company. Disadvantage of EVA Performance measurement Although EVA has advantage over ROI, this measure has four limitations that are presented as follows; Size differences The use of EVA has no control over size differences across divisions according to Hansen Owen (1997). A larger division will tend to have a higher EVA when compared to smaller divisions. While EVA is more effective than ROI at aligning divisional managers goals with corporate goals, it has no control for size differences cross organizational units like ROI. Financial orientation EVA is relies on financial accounting methods of revenue realization and expense recognition. If motivated to do so, managers can manipulate these figures by altering their decision making processes (Horned, et al. , 1997). Managers can manipulate the revenue recognized during an accounting period by selecting which customer orders to fill and which to delay. This is basically to increase current period EVA and an adverse blow to customer satisfaction and retention. Discretionary expenditures can be stopped to increase EVA. Managers ay decide not to replace completely depreciated assets and keep the equipment in its financial record. This action lowers the asset base and ensures that no depreciation expense charges are recognized. Short-term orientation The intent of a performance measurement system should be to match employees effort, creativity, and accomplishments with their compensation. According to Hayes Abernathy (1980), the authors referred in their article that although innovation, the unduly penalize failure, the predictable result of relying too heavily on short-term financial measures a sort of managerial remote control is an environment in which o one feels he or she can afford a failure or even a momentary dip in the bottom line. Results-orientation The financial figures prepared to determine EVA and accumulated at the end of an accounting period do not help to ascertain the main cause(s) of operational inefficiencies in a division. These measures offer limited useful information to people charged with the responsibility of managing business processes. The reports state the obvious that performance had declined but they do not help offer solutions to the non accounting business managers who are responsible for improving the value delivered to customers. 1. 4 Possible Solution to mitigate Short term focus of mangers EVA and other financial measures should be a major performance measurement of the organization, but should be in combination with balanced measures that encompass all the performance attributes critical to long-term success. Kaplan and Norton (1992) created a framework tagged balanced scorecard that integrates four types of performance attributes that are important to long term success in an organization. These attributes are embedded in the customer perspective, the internal business process perspective, the innovation and learning perspective, and the financial respective. The strategic objectives of a company are what determine the specific measures it will include in its scorecard. Once a clear understanding of the firms strategy exists, the process of formulating a balanced scorecard begins by selecting appropriate measures for each of the four perspectives. L. The customer perspective by selecting measures that define success from the customers point of view, such as customer retention rates, on-time delivery percentage, or surveys of customer satisfaction. II. The internal business process perspective focuses on nonofficial assure that reflect how well a firm is translating inputs into outputs that are valued by customers. Cycle time, yield percentage, and quality defect rate are examples of internal business process measures that may be used. Ill. The innovation and learning perspective measures are leading indicators that reflect the likelihood a firm will continue to be world-class competitive in the long run. V. The financial perspective is where measures such as EVA, ROI, revenue growth, and stock price make complete sense. EVA would provide useful insight into the wealth creating ability of a division or organization as a whole. Transfer Pricing in an Organization The important feature of decentralization in large organizations is the creation of responsibility centers (e. G. Cost, profit, or investment centers). The performance of these responsibility centers is measured on the basis of various accounting investment. Transfer price is the notional value at which goods and services are transferred from one division of a company to another division in a decentralized organization. The supplying division will give intermediate goods to the receiving division while the receiving division will sell final product to the external market. According to Dry (2009) he stated that The objective of the receiving division is to subject the intermediate products to further processing before it is sold as a final product in the outside market. The transfer price of the intermediate product represents a cost to the receiving division and a revenue to the supplying division (Dry 2009; peg 326). Purposes of Transfer Pricing There are some major reasons to operate a transfer pricing system:- Appropriate transfer prices will assist to coordinate the production, sales and pricing decisions of the different divisions. Transfer prices enable the company to generate different refit figures for the various divisions which aid to measure the performance of each division separately. -Transfer prices ensures autonomy and authority is maintained in divisions. Transfer prices would allow goal congruence. 2. 1 Methods of Transfer Pricing There are four methods of transfer pricing to be considered; Market Based Transfer Pricing In the presence of competitive and stable external markets, many organizations take the external market price as a benchmark for their internal transfer price. Where a market exists outside the organization for the intermediate product and the market is imitative, the use of market price as the transfer price between divisions would generally lead to optimal decision making. Advantages of Market Based Transfer Price l. There are cost savings on internal transfers compared with external sales. Where significant external buying and selling costs exist then a transfer may be set lower than market price to reflect the cost savings from internal transfers. II. The circumstances may lead to negotiated market prices where the total cost savings are apportioned between the buying and selling divisions. In such circumstances an arbitration procedure may be required but too much central intervention of this nature could undermine the autonomy of the divisions. Disadvantages of Market Based Transfer Price l. Where there is no market for the intermediate product or service being considered. II. Difficulty in obtaining a competitive price even when the market exists. Price is only strictly comparable when all features are identical- quality, delivery, finish, and so on. Ill. Market exists but is not perfectly competitive I. E. The market is affected by the pricing decision of divisional managers. V. Market prices that are available may be considered excessive capacity in the intermediate market that current quotations are well below long run average price. In such circumstances the use of either the current, abnormally low price or the long run normal price may lead to sub-optimal decision making on the part of the supplying divisional management or to loss of motivation and autonomy of the purchasing division. Full Cost based transfer pricing systems are usually used because the conditions for setting ideal market prices most times do not exist. For example there may be no intermediate market or the market which does exist may be imperfect. Where the required information is available, a decision rule that would lead to optimal decisions for the organization as a whole would be to transfer at marginal cost up to the point of transfer, plus any opportunity cost to the organization as a whole. Disadvantages of Full cost Transfer Pricing l. The autonomy of divisions would be affected as motivation to do business with other divisions will not be profitable. II. The cost may include inefficiencies of the selling division which would thus be passed on to the buying division. Accordingly, standard cost, rather than actual costs should be used as the basis of the transfer rice in order not to burden the buying department with the inefficiencies of the supplying division. Cost-plus Mark up Transfer Pricing In this method, the transfers are made at full costs plus a profit mark up. The cost plus will be treated by the buying division as an input variable cost so that external selling price decisions based on cost may not be set at levels which are optimal as far as the firm as a whole is concerned. Disadvantages of cost-plus mark up transfer pricing l. The calculated cost is only accurate at one level of output. II. The validity of any pricing decision base on past costs is questionable. Ill. When transfers are made at full cost plus a profit mark up the selling division receives a certain level of profit rendering genuine performance appraisal difficult. V. When the selling division is inefficient or working at low volume the costs may be unacceptably high as far as the buying division is concerned. Negotiated Transfer Pricing Negotiated transfer pricing has the advantage of a free market in which divisional managers buy and sell from each other in a manner at arms length transactions. However, we may not assume that the outcome of these transfer price negotiations will serve the best interests of the company or shareholders. Advantages of Negotiated Transfer Pricing l. Realistic transfer prices are achieved. II. Goal congruence is promoted among divisions of the organization. Ill. Division autonomy and motivation among the managers is achieved. Disadvantages of l. The transfer price could depend on which divisional manager is the better in bargaining rather than whether the transfer results in profit-maximizing production and sourcing decisions. Where divisional managers fail to reach an agreement on price, even though the transfer is in the best interests of the company, senior management might decide to impose a transfer price. However, senior managements imposition of a transfer price defeats the motivation for using a negotiated transfer price in the first place. Organizations basically would adopt the most appropriate performance measure that would increase the overall objective of the organization. This provides a complete representation of a managers performance and ensures a proper balance between processes and results and the short term versus the long term. The financial measures, such as EVA and ROI recognize that ultimately a company needs to hold its people accountable for generating profits; however, the risk of overemphasized worth-run profits needs to be balanced by incorporating the non financial drivers of long-term financial wealth into the performance measurement and reward system. Devotionals organizations operating in a perfect or imperfect market would always find a way to determine the appropriate transfer pricing method to adopt. The analysis of advantages and disadvantages the different transfer methods are required to achieve the overall objective of the organization.

How to Write an Extended Definition Essay on Environmental Science

How to Write an Extended Definition Essay on Environmental Science Environmental Science is a vast field and we helped you narrow your research down through our first guide 10 facts on environmental science for a definition essay. We are confident both guides will help you come up with interesting research pointers to help you build your research a step further. Our guide on 20 environmental essay topics for your college assignment must have surely been helpful to choose a topic, where we also showed you a sample essay on of the topics. Now that you’re all set, it’s time to show you how to write an extended definition essay on environmental science. Let’s go through it all step by step. Be Absolutely Ascertain about the Reason Behind the Definition of the Topic at Hand The reader needs to see the same level of importance when defining the topic; you won’t be able to achieve that if you aren’t clear yourself. Provide Various Contrasting Examples to Your Topic Through these comparative examples, your original topic will become clearer to the reader. With respect to the step mentioned above, you need to eliminate any assumptions about your topic that are incorrect through fair comparison. For example, an owl appears to be cute, ‘homely’ and a potential pet but contrary to popular belief, they are not home-friendly at all. Your definition can achieve more credibility if you can come up with a supposed test which makes sure that your assessment of the topic is correct. Further, refine your concept by creating subparts of your topic and then explain everything along with functions. The motive is to explain a concept; you have to explain it in your own words and therefore it being unique is the entire point of the essay. It should have a proper definition by function, it needs to have examples, it needs to have an easy-on-the-eyes structure, as well as the background of your topic and collective research. Don’t Miss Out on Relevant Details and Remain On-Point Your analysis of the topic needs to be thorough and it should go beyond the obvious. The reader is scanning your words carefully; don’t assume they know what you were thinking while writing. We urge you to give examples that further shed light on your concepts. The Examples You Use to Support Your Thesis Need to Come from Credible Sources Furthermore, you need to negate the topic by explaining in detail what it is and isn’t. If you can put in a function of your concept then that will make the essay even more credible. These functions need to elaborate how your findings can be used in the real world. By now you have the facts, the topics, a sample essay and a guide on how to write an extended definition essay on environmental science. We believe you are now ready to write your essay and wish you the best of luck.

Management Report Assignment Example | Topics and Well Written Essays - 2500 words

Management Report - Assignment Example This doesn't mean that the MD has started doubting the integrity of Directors. It simply means that to run an organization effectively and efficiently certain conventions and procedures are to be followed. Having 'many' LANs and many 'known' and 'unknown' computers within a department does not give reflection of a professional approach. Development of an integrated approach encompassing safe growing, harvesting, processing and retail/foodservice handling practices from farm to table required a real time information network with effective means of enhancing fresh fruits safety. Today we are in the 'information age', which effectively means It can be safely said that, 'Information is power! It is an asset that can help overcome uncertainty and open new avenues for opportunity. Any business can make fullest use of the information if it reaches the right person, at the right time, in the right format. This requires a dependable backbone in the form of an Information Network. Real time networking arrangements are required not only for Information Management at the headquarter end, but it is required for the procurement, storage, distribution, order confirmations, consignment tracking etc. For example some fruits are chilling injury sensitive requiring warm weather growing conditions. Warm humid conditions may favor human pathogen persistence and increase wildlife pest pressure and activity. Many wildlife species (birds, insects, amphibians and snakes) are known to be potential carriers of human pathogens. Heavy rains may also cause certain fruits like melons to be covered with soil due to rain splashing. All this updated stuff has to be communicated to the workforce in the field so that the information can be translated into the practical solution. Therefore to start with; There has to be no "unofficial" PC. As is apparent from the company's policy, the MD wants all computers to be network enabled therefore all computers can be networked to access 'relevant' data from the central server. The present policy appears to be to connect all PC's to the company's network in order to provide all personnel with access to corporate data. To start with not all persons are required to access all the information all the time. Therefore if the 'sales' team is provided with 'procurement' data all the time, it will be redundant for the sales team. Therefore the networking must be done in such a fashion that only relevant data is accessed by the relevant department. This will have a dual benefit, first the unconcerned departments won't be inundated with redundant data and secondly, speed of the network will be reasonably good enough. In case there's a need for one department to communicate some info to the other department (which will of course be required), it can be routed through the central server, so that it leaves a logging into the central server for monitoring and subsequent follow up. The company's corporate network is made up of a number of

Personal case study reflection Essay Example | Topics and Well Written Essays - 1500 words

Personal case study reflection - Essay Example Procrastination in decision-making may make the situation or problem worse. Decisions should therefore be made and executed in a timely manner. These should be accepted by the people, in addition to being high-quality decisions. Critical conditions need critical thinking to be applied in order to arrive at a conclusive and well-thought decision. Therefore, one needs to reason and where possible apply the various decision-making and problem-solving models and theories in order to ensure quality of their decisions (Bell, Raiffa, & Tversky, 1998). It is also important for one to be flexible and react promptly to situations. This brings boosts personal confidence. This paper highlights a personal decision-making process, where being the supervisor of my group at my work place, one of the group members challenges my authority by behaving in an indiscipline manner, and shows a poor attitude. Problem Background I got a promotion to become a supervisor for a group of employees at our small o ffice. Roles of a supervisor include monitoring specific employees’ performance and behavior. This is a leadership position that I was presented with. ... Sports day came once every year, and was aimed at encouraging bonding of the employees as they engaged in various sport, competing with each other. My duty on this rehearsal day was to ensure orderliness and active participation of all members of my group, including assigning each of them to a game type they would participate in on the sports day. However, in the course of my coordination, I realized that one member of my group did not follow a single instruction I gave out. He would defy instructions and move in and out of the group’s meeting place. Additionally, he would deliberately refuse to participate in some demonstrations I had asked the group to perform. This infuriated me, considering that I sometimes lose my temper so fast. However, I tried to control my emotions and play cool. Remaining calm did not make this employee comply with the session requirements. This is a disciplinary case where my subordinate challenged my authority as a supervisor and put me in a challe nging situation about the course of actions I was to adopt as a leader. As a leader, I was expected to make the right decisions, which would not be lethal to either the involved employee or me in order to change his attitude toward me, for better coordination and effective execution of tasks. Approaches to Decision-Making and Problem-Solving As a leader, I managed to solve the problem successfully. However, further exposure to leadership and knowledge on the models and approaches to decision-making and problem solving has given me a different way of looking at how I could have addressed this situation in a more favorable way. As a supervisor, I was responsible for planning, and analyzing situations, identifying and solving problems, including

Marketing International Business Essay Example | Topics and Well Written Essays - 1000 words

Marketing International Business - Essay Example often through relaxed postures with precision of a point which plays an important role in showing that the parties are familiar to what the topic is (A, 2003, 1017). Statuses in power for interacting persons are also critical in dealings as the country exhibits high levels of hierarchy. This therefore justifies the need for any investor intending to advance operations within any area to be well conversed with the cultural dimensions at play within the market. This paper therefore takes a critical analysis of the cultural aspects at play with the Vietnamese people along the lines of individualism and collectivism, masculinity and femininity, power distance, and uncertainty avoidance (Blodgett, Bakir & Rose, 2008, 339-349; Migliore, 2011, 38-54). Societies across the globe hold different perceptions on individual equality and how power would be equally or unequally distributed among the people. The Vietnam people score relatively higher in acknowledging that there are variations in power proximity between the less powerful low class persons and the powerful high class citizens. According to Hofstede’s ranking, the Vietnamese natives score 70% in accepting that people hold different positions and that everyone has a distinct position within the society which may require no justification at all. There is also a lot in centralization within the country, a fact that explains the high managerial power that the seniors hold over the subordinates (Berrell, Wright & Tran, 1999, 578-582). The subordinates therefore have to wait for orders on what to do from their bosses hence they portray low levels of self drive. This has an adverse effect on the leadership problems as the structure fails to acknowledge any role that the subo rdinates would play in correcting the leaders whenever on the wrong (Clinton, 1998, 180-183; Hoang, 2008,  1-26). This implies that the UK based organization must appreciate that while working with Vietnam people, well-structured systems of power

School programs Essay Example | Topics and Well Written Essays - 1750 words

School programs - Essay Example Briefly explain each innovation: one innovation for Pre-School Programs, one for Elementary School Programs, one for Middle School Programs, three for High School Programs and four for College Level Programs One innovation for pre-school programs is smaller classes that are based on a permissive model vs. an authoritarian or inoculation based pre-school program. Smaller classes that permit pre-school learners to explore the environment or educational materials as a preparation for learning can be considered as alternatives to large classes with rote drill learning methods. An example of an innovation in elementary school would be a participative and competitive spelling bee competition in class where all students were required to display and test knowledge vs. a rote, repetition and repeat spelling drill led by the teacher and followed by the class in unison. In Middle School, providing students a three hour period of intense guided instruction in a subject of specialization could be an innovation and reform that is an alternative to the relatively low amount of instructional time in classes and the general, homogenized nature of reproduction of class lectures and course material. In High Schools, increasing the level and quality of education in public schools is an important innovation, as is increasing the degree of personal and family choice in attending institutions. Making the 10th through 12th classes a more intensive time of study and preparation for students for future education and career choices is important. Increasing the student and family participation in school organization and management can lead to more feeling of involvement and ownership in institutions. Widening the areas of specialized studies by decreasing class or group sizes and increasing independent study ad research in subjects also build proficiencies in students. At the College or University level, implementing the reform of universal, free access to education is the most important and needed goal. That knowledge and learning is restricted by economics or socio-economic resources on a personal or family level leads to a divided society and class structure. Furthering student organization of classes and research would also build inclusion on campus. There are many options to cooperate to save costs in housing, food, books, etc. that are not undertaken because of the profit motive in education. Developing a more collective, self-organized, and non-profit approach to education at the university level is an important part of universal education reform practically. Students should have more freedom in designing their own areas of study, in both specialization and cross-disciplinary studies. Essay #2 - Try to chart the ways in which the American educational system (for publically funded schools) has historically attempted to reach its institutional goals. That means for you to sketch the ways our society has approached the process of education. Now try to explain ho w this process is mediated by having to keep attention on funding issues. The main goal of the American education system has been to provide a free or publicly funded educational opportunity from K-12 for all students or citizens of the country. The combinations of State, Local, and Federal taxes are used to this purpose. The higher education is based on student born costs that may be defrayed by the difference between public, or State-sponsored and subsidized schools, or private colleges and universities. The ideal of a broad general education as basis of citizenship developed from basic literacy requirements as a foundation for democratic citizenship. Nevertheless, the American system of education also is focused in producing

England during the 1700s Essay Example | Topics and Well Written Essays - 500 words

England during the 1700s - Essay Example Although these higher-ranking officials were usually more loyal to the English interest than other members of a settlement may have been, their word was not final: in a court, for example, a judge ruling in accordance with English precedent could have his say overturned by a colonial jury. On paper, the British governed the colonies, but in practice the English government was overrun with colonial legislation, as well as the aftermath of its seventeenth-century civil war. Even when the Crown attempted to interfere directly with colonies, for example to combine them, this failed, and even had the opposite effect – colonies split, such as Delaware and Pennsylvania in 1704, and the North and South Carolinas in 1712. British rule was more often than not ineffective, and could easily be swayed according to the wishes of the colonies. 2. What was the theory of mercantilism and its application to British colonies in North America? The theory of mercantilism, which can be strongly lin ked to ideas of nationalism, was a facile but nonetheless popular form of economics; it had a stronghold on economic thought from the Renaissance to the nineteenth century.

School programs Essay Example | Topics and Well Written Essays - 1750 words

School programs - Essay Example Briefly explain each innovation: one innovation for Pre-School Programs, one for Elementary School Programs, one for Middle School Programs, three for High School Programs and four for College Level Programs One innovation for pre-school programs is smaller classes that are based on a permissive model vs. an authoritarian or inoculation based pre-school program. Smaller classes that permit pre-school learners to explore the environment or educational materials as a preparation for learning can be considered as alternatives to large classes with rote drill learning methods. An example of an innovation in elementary school would be a participative and competitive spelling bee competition in class where all students were required to display and test knowledge vs. a rote, repetition and repeat spelling drill led by the teacher and followed by the class in unison. In Middle School, providing students a three hour period of intense guided instruction in a subject of specialization could be an innovation and reform that is an alternative to the relatively low amount of instructional time in classes and the general, homogenized nature of reproduction of class lectures and course material. In High Schools, increasing the level and quality of education in public schools is an important innovation, as is increasing the degree of personal and family choice in attending institutions. Making the 10th through 12th classes a more intensive time of study and preparation for students for future education and career choices is important. Increasing the student and family participation in school organization and management can lead to more feeling of involvement and ownership in institutions. Widening the areas of specialized studies by decreasing class or group sizes and increasing independent study ad research in subjects also build proficiencies in students. At the College or University level, implementing the reform of universal, free access to education is the most important and needed goal. That knowledge and learning is restricted by economics or socio-economic resources on a personal or family level leads to a divided society and class structure. Furthering student organization of classes and research would also build inclusion on campus. There are many options to cooperate to save costs in housing, food, books, etc. that are not undertaken because of the profit motive in education. Developing a more collective, self-organized, and non-profit approach to education at the university level is an important part of universal education reform practically. Students should have more freedom in designing their own areas of study, in both specialization and cross-disciplinary studies. Essay #2 - Try to chart the ways in which the American educational system (for publically funded schools) has historically attempted to reach its institutional goals. That means for you to sketch the ways our society has approached the process of education. Now try to explain ho w this process is mediated by having to keep attention on funding issues. The main goal of the American education system has been to provide a free or publicly funded educational opportunity from K-12 for all students or citizens of the country. The combinations of State, Local, and Federal taxes are used to this purpose. The higher education is based on student born costs that may be defrayed by the difference between public, or State-sponsored and subsidized schools, or private colleges and universities. The ideal of a broad general education as basis of citizenship developed from basic literacy requirements as a foundation for democratic citizenship. Nevertheless, the American system of education also is focused in producing

Testing on Animals. Some people are FOR and some people are against Essay

Testing on Animals. Some people are FOR and some people are against - Essay Example Animal testing or animal research involves using animals other than humans for doing research. While such studies may involve mere observation of the animals or their behaviors, in most cases, tin many cases, they involve subjecting the animals to unnatural situations such as in the case of drug testing. Some of the animals that are commonly used in research include mice, guinea pigs, frogs, birds, zebra fish, and primates, to mention but a few (Humane Society International, 2014). Different organizations offer different statistics relating to the number of animals that are used for research across the world and in the U.S. annually. According to Speaking of Research (2014), between 13.6 and 25 million animals are used for research in the United States annually. According to ProCon (2014), roughly 26 million animals are subjected to research tests for commercial or scientific purposes in the United States of America alone annually. In New Zealand and Australia, in excess of six milli on animals are used for teaching and testing annually according to Animals Australia (2014). The statistics, as varied as they are for the few countries mentioned, are nothing short of appalling. The reality is that millions of animals are used for experimentation throughout the world, and more so in developed countries. Do Something (2014) notes that more than 100 million animals suffer burns, abuse, or are poisoned in labs in the United States annually. Many of the animals used for testing die accidentally during the tests or are intentionally killed by researchers. One wonders whether or not it is right for animals to be subjected to pain and suffering by humans as they try to look for solutions that face the world. Different people have different views concerning animal testing. While some experts note that animal testing is useful because it goes a long way in saving humans from preventable deaths and provides good testing grounds for new products, others note that the

Investment Companies Essay Example for Free

Investment Companies Essay Investors need to consider a lot of factors before investing their money in any firm. Company stability and ability to generate profits is the main attraction for any investor. Bank of America and Apple Inc are some of the most stable companies in their respective fields. Besides these are some of the highest paying industries in the world today. Bank of America Bank of America is the largest brokerage house and consumer banking franchise in the United States (Lewis, 2010, p1) during the financial crisis, bank of America posted huge losses coupled by the untimely purchase of Merrill Lynch. However in April 2010 bank of America reported a $3. 2 billion first quarter profit signifying an imminent complete turnaround for the company. Interestingly, most of the profits were generated from the trading at Merrill Lynch. The gamble to buy Merrill Lynch had paid off. With the worst of the financial crisis over, bank of America is poised to make bigger profits and reclaim its eminence that it lost to JP Chase and Goldman Sachs. Though it is unlikely to continue with the acquisitions that characterized most of its growth phase, the bank no doubt will be a big player in wealth management in the US. Long term investment in bank of America therefore will be a wise decision by an investor who is looking to capitalize to a rising stock price and dividend per share revenue. Besides, the regulations that the administration will introduce will ensure profitability and stability of the banking sector. However, given that the financial markets have not fully recovered, coupled with the impending WallStreet reform by the administration, there is likelihood that resulting volatility may eat into the company’s profits and share price. Besides, the company, like many other banks is still repaying government bailout money, a move that will affect its profits and effectively its investors. Apple Inc Dynamism describes the world of technology today. New information gadgets are introduced to the market every year. Apple is on of the companies that has emerged as a market leader challenging established giants like Microsoft and easily cutting a niche for its itself in the market. Apple prides itself with successes such as the i-Pod, the i-Tunes Store, MacBook sales, and excellent Mac OS X. Innovation to meet the ever demanding market is the main driver of apple and with its cutting edge products like the i-phone, i-pod and recently the i-pad, investing in Apple inc will be a good decision because certainly these are not the last of their products. The company has one of the highest share prices in the New York Stock exchange which stood at $140 pr share as of 2008 (Tyson, 2008, p 11). Every time people buy Apple products, it increases the company sales and profits which in return drive up the stock price (Tyson, 2008, p 11). With the continued good performance, an investor is guaranteed of good returns in the long run. While some computer and software companies saw their profits plunge during the recession, Apple’s strong position ensures continued movement of their products, a clear indicator that the company can whether big economic fluctuations and guarantees an investors returns for their money. Apple Inc. has concentrated on developing mobile gadgets but the same effort is needed in developing products like the Mac desktop. Competition from other computer and software manufacturers is stiff and an information technology company that cannot sustain the innovation trends is likely to post less sales, profits and stock price. Competitors like Microsoft and phone manufacturers like Motorola are likely to come up with gadgets that will target the entertainment industry, enterprise and high performance computing, none of which apple is well prepared for (Martellaro, 2006, p1). Expanding their niche therefore to include more products will secure the future of the company and ensure long-term stability.

Nestle: A marketing analysis

Nestle: A marketing analysis Nestlà © is the worlds leading Nutrition, Health and Wellness company (Nestlà © SA, 2010). As the worlds leading food company, Nestlà © is dedicated to provide the best nourishment to people throughout their lives by understanding consumer needs and meeting those needs through its global resources. Nestlà © has grown to become the worlds largest food company providing more than 8,500 brands and 10,000 products. Nestlà © has more than 456 factories spread over 80 countries with its headquarters in Vevey, Switzerland and employs more than 283,000 people. The founder for Nestlà © Group was a Swiss chemist known as Henri Nestlà ©. It started when there was a high infant mortality in Europe due to malnutrition, where Henri began experimenting with nutritious food supplements to overcome the situation. During 1867, Henris first success was the development of milk food supplement which had helped a premature infant who was unable to accept his mothers milk or other conventional substitute. The product was then marketed throughout Europe which was known as Farine Lactà ©e Nestlà ©. Henri Nestlà © adopted his own coat of arms as a trademark in 1867 known as Nestlà © which means little nest translated from German, and the now-famous symbol is universally understood as it represents nurturing, caring, security, nourishment and family bonding. These attributes are still the guiding legacy for the company as it fulfills its commitment to Good Food, Good Life. During 1905, Nestlà © Company merged with the Anglo-Swiss Condensed Milk Compan y, the first condensed milk factory which opened in Switzerland during 1866. In 1904, Nestlà © entered into milk chocolate business when Peter Kohler Swiss General Chocolate Company produced milk chocolate under Nestlà ©s trademark and the company then joined Nestlà © Group in 1929. Nestlà © grew and diversified its range of products, through acquisition and mergers with well known brands. Nestlà © started in Malaysia during 1912 as the Anglo-Swiss Condensed Milk Company in Penang. The growth and expansion made a move to Kuala Lumpur during 1939 and with its first factory located in Petaling Jaya in 1962. Now, Nestlà © Malaysia manufactures its product in 7 factories and operates from its head office in Mutiara Damansara with six other sales offices nationwide. The company was public listed on KLSE during 13 December 1989. Today, the company employs 5000 people and markets more than 300 Halal products in Malaysia such as Milo, Nescafe, Maggi, Kit-Kat, Nesvita and etc. Nestlà © Company still adheres to its founders beliefs and principles providing the best products for every individual. (Source: nestle.com.my) SITUATION ANALYSIS Market Summary The soft drink industry consists of establishments primarily engaged in manufacturing non-alcoholic beverages in the form of carbonated and non-carbonated. These drinks are normally consumed while it is cold. Carbonated drinks are drinks that contain gassy and fizzy feeling while drinking such as soda, cola and many more where as non-carbonated are drinks which do not contain gases such as fruit juices, yogurt drink, cordial, and etc. In the Malaysia market, soft drink industry has been growing continuously for 5 consecutive years since 2002 (Loh, 2009). In fact, there are a certain amount of consumers who really enjoys soft drinks as they are cold and refreshing for a hot climate country. Most consumers are normally children and young adults due to their active lifestyle. According to the report entitled Soft Drinks in Malaysia to 2012 by Research and Markets, it states that the market for soft drinks had increased from 2002 to 2007 with a growing annual average rate of 5.7% (Asia Food Journal, 2009). However, there has been a decline in the sales of carbonates, functional drinks, concentrates and ready-to-drink (RTD) teas where this trend can be deduced from the growing health awareness which encourages a stronger demand for healthier beverages (Loh, 2009). The consumer market has not changed their main taste in carbonates. However, seeking for alternative and healthier choices is getting popular. In the forecast from 2008 to 2012, there will be a continuing but slower progress in the soft drinks industry in terms of quantitative and qualitative sales where the trend is inclining towards healthier drinks that include low-calories and low-sugar products in natural and healthier form such as fruit or vegetable juice (Loh, 2009). Furthermore, the consumption of soft drinks is also a fairly high consumable product in the market as Malaysia is an Islamic country and therefore the consumption of alcohol per capita is low as Muslims do not consume alcohol (Malaysia Food Drink Report Q3, 2008). Target Market The target market for Nestlà ©s soft drink products focuses more to a healthier drink and a target group that ranges from children to adults depending on the type of drinks. For instance, Yoco Cultured Drink targets more to the children segment, RTD Milo in UHT targets more on children to young adults segment, RTD Milo canned and RTD Nescafe targets more on young adults segment and Nestlà © Bliss Yogurt Drink are more to young adults to adults segment. In addition, target customers who purchase these products often prefer convenience as these drinks are ready to be consumed straight away. Market Attractiveness Global uncertainties had brought an impact to Nestlà © performance. Although with the tough economic environment that Nestlà © Malaysia faces, the Nestlà ©s management group took actions to help ensure the company delivers a strong performance reaching a double digit growth of 13.5% together with a total sales turnover of RM3.9 billion in 2008 (Nestlà © Corporate Report, 2008). Nestlà © has also made a move towards the expansion of Popular Positioned Product (PPP) which offers Malaysians nutritionally balanced products at affordable prices (Nestlà © Creating Shared Value Report, 2008). Still, there is also strong competition in the soft drinks industry that has contributed to challenges in terms of price due to economic factors. Furthermore, strong companies like FN Sdn Bhd and Pemanis Sdn Bhd have higher awareness in this industry as they focuses mainly on soft drinks. In fact, this industry is seemingly non-attractive for new entrants as there are many companies plus strong existing companies in this segment. However, Nestlà © only focuses on drinks which benefits health and wellness of the people and has a competitive differentiation as consumers nowadays are seeking for healthier alternatives. In terms of political factor, Nestlà © shares the concern of the Ministry of Health on the state of the nations health such as supporting the efforts of the National Plan of Action for Nutrition Malaysia II (NPANM II) to address health issues related to nutrition affecting Malaysians (Nestlà © Creating Shared Value Report, 2008). Nestlà © also focused on the Centre of Excellence for Halal in Malaysia that offers Halal products which has gained even more ground and importance not only in the local market but also the export market (Nestlà © Creating Shared Value Report, 2008). According to The Star, Nestlà © Malaysia expects its out-of-home food and beverage market to double to RM7.84bil in five years as Malaysians spend more money eating out which is known to be a social trend. The companys out-of-home market was 35% from the current share of RM11.2bil due to increasing number of partnerships the company had and an increasing amount of people eating out (The Star, 2009). Besides that, Nestlà © Malaysia also placed an importance and is committed towards environmental issues by practicing to preserve natural resources and minimise waste (Nestlà © Creating Shared Value Report, 2008) where Nestlà © has come up with Nestlà © Environmental Management System (NEMS) which is to improve management cycle and manages the companys environmental performance in alignment with the requirements of international standard ISO14001:2004. Positioning In response to the current consumers need for health, nutrition, convenience and well-being, Nestlà © had positioned its products by providing a full range of clarified nutritional balanced products that are trusted brands among the Malaysians. Differential Advantage Nestlà © Malaysia has a certain differential advantage especially in terms of providing healthier and trusted brands as it has existed for a long period of time in the Malaysia market. For instance, Nestlà © received a positive feedback from consumers by offering full range of drinks product with No Artificial Colouring in conjunction with Some Things are Best Left Natural campaign (Nestlà © Corporate Report, 2008). Nestlà © Malaysias credibility and positioning as the Centre of Excellence for Halal within the Nestlà © group has gained importance by successfully launching wide range of Halal products as these products are not only being marketed locally but also to the export market (Nestlà © Corporate Report, 2008). Besides, these products have gained trust and confidence among the Muslim consumers (Nestlà © Creating Shared Value Report, 2008). Due to increasing out-of-home food and beverage market, Nestlà © has also evolved the Food Services Business Unit into Nestlà © Pro fessional to manage business globally for independent business that caters for the needs of out-of-home operators which ranges from five-star hotels to mamak stalls (The Star, 2009) where the company focuses on consistency in the market. This will also be an added advantage for the companys long-term, profitable growth as it aims to be an inspiring growth partner by delivering creative and branded solution that will enable operators to operate and create customer satisfaction. Furthermore, Nestlà © has also launched a range of products known as Popularly Positioned Products (PPP) in 2008 by providing products at an affordable price range to consumers (Nestlà © Creating Shared Value Report, 2008) to be price competitive in the market and at the same time providing quality products to consumers. The Microenvironment Competitors The soft drink industry in the Malaysia market faces many competition and challenges. Among the few soft drink manufacturers in Malaysia are FN Sdn Bhd, Pemanis Sdn Bhd, Yeo Hiap Seng (M) Bhd, Malaysia Milk Sdn Bhd, Lam Soon (M) Sdn Bhd, Pokka Ace Sdn Bhd, Dutch Lady Milk Industries Bhd and etc. One of the leading soft drink manufacturers in Malaysia is FN Sdn Bhd (Asia Food Journal, 2009) where the main product for FN Sdn Bhd in Malaysia is Coca-Cola which is known to be the leading soft drink brand around the world and ranked first in the Best Global Brand 2000-2009 (Interbrand, 2010). Furthermore, FN Sdn Bhd also produces the main selling isotonic drink which is 100Plus. However, the direct competitions faced by Nestlà © Malaysia are as stated in the table where these competitors are known to have product which have similarity in relation to Nestlà ©s beverage product. Product Nestlà ©s product Competitors Competitors product Chocolate malt drink Milo Maestro Swiss Corporation (M) Sdn Bhd Vico RTD coffee Nescafe (canned) Pokka Ace Sdn Bhd Pokka (canned) Yogurt drink Nestlà © Bliss Dutch Lady Milk Industries Bhd Dutch Lady Yogurt Drink Cultured drink Yoco Malaysia Milk Sdn Bhd MDD (M) Sdn Bhd Vitagen Nutrigen Soya bean milk Nestiva FN Sdn Bhd Yeo Hiap Seng (M) Bhd Lam Soon (M) Bhd Seasons Yeos Drinho (Source: Malaysia Food and Beverage Directory Online) Distributors Nestlà © distributes its product through its National Distribution Centre to its wholesalers and retailers like Giant, Tesco, Carrefour, Jusco, KK Supermarket, 7-Eleven, 99-Speedmart and many more which will then be sold to end users. (Source: Nestlà © Report, 2008; Giant Hypermarket Shah Alam; Tesco Hypermarket Shah Alam; Carrefour Subang Jaya; Jusco Bukit Tinggi, Klang; KK Supermarket Section 9, Shah Alam; 7-Eleven Section 9, Shan Alam; 99-Speedmart Section 25, Shah Alam) Suppliers In order for Nestlà © to produce its product, materials such as packaging and ingredients are obtained through trustworthy suppliers. Furthermore, it is very challenging for Nestlà © Malaysia to ensure a steady supply of material at competitive cost. Nestlà © Malaysia currently has about a total of 150 suppliers which include 40 that are local companies and these 40 local companies supply and contribute only 10% of its raw materials and ingredients to Nestlà © Malaysia (hdcglobal.com, 2009). SWOT Analysis (Source: Malaysia Food Drinks Report Q3 2008) Strengths One of the strongest and well known brand names in the market An immensely dominant parent company in Malaysia as it is one of the most important Asian markets to ensure the subsidiary continues to receive investment funds Acts as an important regional hub in Malaysia and as such production facilities remain revolutionary Weaknesses Price-sensitive Malaysian consumers limit strong growth opportunities at the ultra-premium end of the market Consumer preference for fresh foods brings a large challenge towards the processed product portfolio Opportunities Having Malaysia established as its Global Centre for Halal Excellence where it is on the edge to capitalise on growth in this global industry as Halal foods have contributed particularly strongly in Nestlà © Malaysia export growth Regional health and hygiene scares have led to increased interest in processed foods, especially from an established and recognised manufacturer Healthier option of instant food exploit consumer interest in the fields of convenience and healthy-living Threats Continue to feel its margins pressurized by increasing commodity expenditure and a desire to maintain consumer loyalty by keeping prices low Marketing Mix Product Canned Drinks Milo Grab N Go (Original, Mocha, Hi-Cal) Nescafe (Black Roast, Original, Mocha, Latte, Ice) UHT(Tetra Pak) Milo Nesvita Soya Bean Milk (Original, Calcium, Honey, Aloe Vera, Gula Melaka) Cultured Drinks Nestlà © Yoco (Strawberry, Orange, Blackcurrant, Mixed Fruits) Yogurt Drinks Nestlà © Bliss (Orange, Strawberry, Kiwi, Guava, Blackcurrant, Mango, Tropical Fruit, Passion Fruit Orange, Apple Kiwi, Lime Cucumber) (Source: nestle.com.my) Price Product Price Milo Grab N Go (canned) RM1.40 (Original 240mL), RM1.61(Hi-Cal 240mL), RM1.69 (Mocha 240mL) Milo (UHT) RM4.29 (1.0L), RM7.29 (6 x 250mL), RM3.73 (4 x 125mL) Nescafe (canned) RM1.69 (240mL), RM9.39 (6 x 240mL) Nestiva (UHT) RM5.89 (6 x 250mL) Nestlà © Yoco RM3.49 (5 x 120g) Nestlà © Bliss RM4.19 (750g), RM1.99 (300g), RM4.19 (5 x 125g) (Source: Tesco Hypermarket Shah Alam) Place Nestlà © produces its products in 7 factories and will then distribute its product through its National Distribution Centre to its retailers like hypermarket and supermarket such as Giant, Tesco, Carrefour, Jusco, KK Supermarket and convenience stores such as 7-Eleven, 99-Speedmart and many more which will then be sold to consumers which is available throughout the whole nationwide of Malaysia. (Source: Nestlà © Report 2008; Giant Hypermarket Shah Alam; Tesco Hypermarket Shah Alam; Carrefour Subang Jaya; Jusco Bukit Tinggi, Klang; KK Supermarket Section 9, Shah Alam; 7-Eleven Section 9, Shan Alam; 99-Speedmart Section 25, Shah Alam) Promotion Nestlà © Malaysia has done all sorts of promotions in order to promote their products such as by holding events, sampling, consumer contests, advertising, offering lower prices for their products and many more to attract customers into purchasing their brand. (Source: Nestlà © Creating Shared Value Report 2008; Nestlà © Corporate Report 2008) People Since 1912, Nestlà © has built the trust among Malaysian consumers through its variety of products which are now well-known household brands. According to the Corporate Brand Monitor Study conducted by Nestle during 2008, the first company that came into mind was Nestlà © when being asked to think about food and beverage companies (Nestlà © Creating Shared Value Report, 2008). In 2008, there was a significant increase towards the awareness of Nestlà © among the consumers in the Nestlà © database. A majority of those surveyed have a good impression of the company (Nestlà © Creating Shared Value Report, 2008). In Nestlà © Malaysia, it is important for employees to contribute towards their corporate vision which is the leading reference company in Nutrition, Health and Wellness. Nestlà © believes that a healthy workforce can contribute to happy employees and improve productivity (Nestlà © Creating Shared Value Report, 2008). According to the Organisational Climate survey conducted by Nestlà © during 2007, the company is known to be the preferred benchmark against other High Performing Global Companies with a participation rate of 91% (Nestlà © Creating Shared Value Report, 2008). Process Consumers can easily purchase Nestlà © drinks products from Nestlà © distributors such as hypermarkets, convenience stores and etc to obtain the products. Physical evidence The beverages size ranges are as stated below: Product Size Milo Grab N Go (canned) 240mL Milo (UHT) 125mL, 250mL, 1.0L Nescafe (canned) 240mL Nesvita (UHT) 250mL Nestlà © Yoco 120g Nestlà © Bliss 125g, 300g, 750g (Source: As printed on the packet of the drinks) (Source: product images taken from nestle.com.my) MARKETING STRATEGY Objective To create brand awareness for new and current product To create satisfied customers towards product and services To increase extra sales profit for the company Ansoff Matrix Existing Product New Product Existing Market Market Penetration Price making price affordable for this product Promotion having free samples and creating added value for customers Place making product available and accessible Product Development Product creating an addition new product for the drinks segment New Market Market Development People creating a wider target market Diversification Product Development (creating a new beverage product for Nestlà ©) Product: A new product will be created as an addition to Nestlà © drinks segment in the existing market. This product created will be a fruit drink called NesFruits which is a healthier alternative of fruit drink that will be available in the market as it contains less sugar and also no artificial colouring and flavouring is added into the drink. Creating a healthier alternative drink will help boost up company sales as consumer are more health conscious nowadays and want more choices and options while they seek healthier alternative in drinks due to the increasing numbers of illnesses that is arising with unhealthy lifestyle. Market Penetration (penetrating to competitors market) Price: This new drink will be priced at an affordable price and placed in the market under the Popularly Positioned Product (PPP) by the company in conjunction with available ongoing promotions where customers always like their products with quality and within an affordable range for them to purchase. Promotion: This drink will be placed under promotion by giving out free sampling with every purchase of Nestlà © product, holding consumer contest and events when it is newly launch. Furthermore, offering a lower price promotion or giving out some freebies with every purchase of the product can help to penetrate competitors market. By doing so, it can help to create an added value and satisfaction within customers when purchasing the product as customers love great value for money and offers. Place: This product will also be made available and accessible for everyone where it can be easily obtainable nationwide. It will not only be made available in hypermarkets and supermarkets but can also be easily purchased through vending machines, convenience stores, fast food outlets and petrol kiosks when the consumer has a sudden desire of having the drink. Market Development (creating a wider target market) People: This new drink should be able to have a wider segment since it is meant for everyone as it is a healthy drink. However, this drink is not just targeting people who are health conscious but also for people who desires and enjoys having fruit juices all the time. Furthermore, having a wider market can help boost extra sales and profit. Target Market The target market for NesFruits would be more for consumers who are health conscious especially the baby-boomers generation. This product is created in such a way where it is less sweet with no added artificial flavouring and colouring. In addition, this product will also be targeting people who want convenience and enjoy drinking pure fruit juice. Positioning This product will be positioned as a healthier choice of fruit juice which contains less sugar and no artificial colouring and flavouring is added into the drink. Furthermore, this fruit juice also contains high vitamin C as it is made from real fruits. The purpose of having this product to be less sweet is due to increasing numbers of diabetics in Malaysia (The Star, 2010). As people are aware of the risk of consuming too much sugar, this will lead them to purchase healthier alternative drinks. Besides that, artificial content is also unimportant in Nestlà © products with the supporting campaign theme of Some Things are Best Left Natural. In fact, colouring and flavouring does not play an important obsession to adults as they know that artificial content is a chemical which will harm the body if consumed on a long term basis (Heather, 2007). On top of this, it is not the colour of the drink that matters but the original quality content of the drink which is more important such as t he purity and freshness of the juice with a combination of fruity good taste. In addition, this drink is also more refreshing and thirst quenching because there is less sugar added as sugar will tend to make a person thirstier after consumption. This drink also helps bring convenience for fruit juice lovers where they do not need to go through the process of blending fruits to get the juices as this product really taste like juice out from the blender. Moreover, this product can be consumed on a daily basis as it is made from natural fruits with less sugar and no added artificial content and therefore suitable for everyone. Competitive Advantage These new juices are high in vitamin C as they are extracted from real fruits. Furthermore, this drink also contains less sugar compared to other fruit juices that is available in the Malaysia market. In addition, artificial content is also not added into the drink with supporting campaign theme Some Things are Best Left Natural. Competitive Target The direct competitive target for this new product will be FN Sdn Bhd Fruit Tree and Malaysia Milk Sdn Bhd Marigold Peel Fresh (food-beverage.com.my). This is because both of these brands are the main key players in the fruit drink segment. Furthermore, they are also competitive challenging in terms of price as this new product will be priced higher compared to them in the market. However, with the excellent quality and the benefit of the new drink, it will somehow attract consumers that is seeking healthy drinks in the market as this new drink is something different compared to the fruit juices that competitors are having. Strategies Product NesFruits is a new fruit juice product from Nestlà © that will be an addition to the drink segment for the company. This product comes in an assorted range of flavours which includes orange, apple, grape, mango and tropical mix. It will also be packed in various pack sizes which include handy pack size of 250mL for convenience and large pack size of 1.2L and 2.0L for bulk consumption. Price The price for NesFruits will be slightly more expensive than other brand of fruit juices that is available in the market as it is made purely from fruits in comparison with the quality at an affordable price. The price will be range from RM6.99 to RM10.99. The 250mL pack of 6 will be price for RM8.99, RM6.99 for the 1.2L and RM10.99 for the 2.0L. Place NesFruits will go through channel integration which will be sold through intermediaries using conventional marketing channels such as supermarkets, hypermarkets, convenience stores and vending machines. This product will be easily available at all supermarkets and hypermarkets such as Giant, Tesco, and Carrefour plus easily accessible through convenience stores such as 7-Eleven, petrol kiosks and Nestlà © vending machines. Promotion In order to promote NesFruits in Malaysia, these are the following ways that the promotion should be done: Event NesFruits will be introduced and launched through an event by the Malaysia Health Ministry and Malaysia Natural Resources and Environment Ministry. The purpose of this event is not only to introduce a healthy fruit juice in the market but also to create awareness that Nestlà © Malaysia is a sustainable company towards the environment where the fruit waste from the product will be further used to make enzyme that can be use for household cleaning During this time, free samples will be done to let the people try out the new product and to collect feedback about the new drink. This product will also be placed under promotional sale for customers to purchase. In addition, this event will definitely have good publicity as it will be advertised through the media since it is supported by the Ministry of Malaysia. Product brochure NesFruits can also be introduced using Dear Nestlà © Programme by sending product brochures to introduce this new product to Dear Nestlà © members. On top of this, a coupon card for a free NesFruits 250mL and discount voucher will also be given for the members to prompt them in trying this new product which is easily obtainable at participating retailers. Sampling A coupon card for 2 free sample of NesFruits 250ml (customer gets to choose any 2 flavours) will be given out with every purchase of RM20 and above on Nestlà © products at participating retailers to introduce this product to the market. By filling in their particulars on the coupon card and submitting it to participating retailers, customers will have a chance to try out the new product for free. This product can also be promoted by having free samples in supermarkets and hypermarkets during weekends when most people do their grocery shopping. Sales promotion A sales promotion of buy 2 free 1 or giving out some nice freebies with every purchase of the product will also be done at different period of time to create added value for customers. 20% discount promotion on price (PPP) will also be done during certain period of time. Contest A contest will also be held in conjunction with the launching of this product which will be held for 2 months by just answering 3 simple questions on the contest form. Entitlement for this contest: 4x250mL 1 contest form, 1.2L 1 contest form, 2.0L 2 contest form Winners: RM50,0001; RM10,0003; RM1,00010; RM500x50 Advertisement Advertisement for this product will be done on billboards, newspapers and health magazines This is to remind, reinforce and at the same time create awareness for this newly launched product and available on-going promotions. In order to launch this promotional campaign, Nestlà © Malaysia will have to hire a specialist agency to organize the development of this campaign for this new product. People The following are ways to sell this product to retailers: In order to have working productivity among the employees in the key account management division, Nestlà © Malaysia must follow the cycle of motivation as stated in the diagram: This product is a low involvement purchasing behavior product among customers. Therefore, it is better to create awareness by having trial for this product and to collect feedback from customers to make improvement according to customers needs and wants in order to have repeat purchase in the future. Process Purchases of this product can be easily made by way of payment at the place of distribution. Physical Evidence NesFruits will be packed in a tetra pak form in which the 1.2L and 2.0L comes with bottle cap to open and close the drink easily so that the drink will not spill where as the 250mL will come with a straw and a sealed lid for convenience to drink straight away from the pack. Marketing Research Product Free sampling will be done during weekends at hypermarkets and supermarkets to get direct feedback from customers about the new product. Price Monitoring competitors through environmental scanning, and gathering, buying, soliciting information about competitors by comparing the prices of other competitors and setting the product at a reasonable price for customers under the Popularly Positioned Product once there is a high demand. Promotion Using email survey to collect feedback from customers about the product that they obtained from retailers using the coupon card and customer who answer the survey will get a discount voucher to purchase Nestlà © products. Directly ask for customers feedback and record it during sampling in retailer outlets and customers who gives feedback will obtain a small gift Place Regular site visits to retailers to check on the availability. The visitation will be done on a weekly basis at different locations for 1 to 3 years depending on how well the new product sells. KEY AVTIVITY PLANNER MARKETING ACTIVITY BUDGET Overall Strategies Strategies Cost Event to launch NesFruits in support with the Ministry of Malaysia RM200,000 Giving out product brochure to introduce NesFruits to Dear Nestlà © members with coupon card and discount voucher for members to try out the product RM250,000 Giving out free samples of NesFruits with a purchase of RM20 and above on Nestlà © products RM600,000 Sampling in hypermarkets and supermarkets RM200,000 Buy 2 free 1 sales promotion